Pemra Ordinance

Pemra was put in place by the government of Pakistan in 2002 to streamline the media players in the industry, with focus on the development and integration of all stakeholders involved and to provide a systematic approach.

Following are some important points from the Ordinance:

Improve the standards of information, education and entertainment

Enlarge the choice available to the people of Pakistan in the media for news, current affairs, religious knowledge, art, culture, science, technology, economic development, social sector concerns, music, sports, drama and other subjects of public and national interest

Facilitate the devolution of responsibility and power to the grass-roots by improving the access of the people to mass media at the local and community level; and

Ensure accountability, transparency and good governance by optimizing the free flow of information.

The Pemra Ordinance is obviously a document which discusses each component of the media machinery and its parts in greater detail; defining the roles, rules and regulations.

By Sara Kyani