AAJ News, started as AAJ TV a hybrid TV channel with news, current affairs and entertainment content. It is now a complete news channel with news and current affairs content. AAJ went through a smooth transition from a hybrid to a pure news channel as they wanted to launch a different and complete entertainment channel. Because of their failure to do so, they again are planning to move into the hybrid category again, in order to gain female ratings with an objective to increase advertising revenue (most of the Pakistani advertisers target the female demographic).
Apart from branding and business, AAJ News is among the top five news channels in Pakistan with almost same kind of sensational content, they are among the top five horses in the news breaking race to show the unfortunate realities of our country live, without even taking under consideration what to show and what not to show on screen.
Another major problem with journalist of any channel is biasness; AAJ TV two main anchors plus news department supports anti- MQM and Pro-Taliban or Jamat-e-Islami sentiment. As we can see in the 12th May clips that Talat Hussain (main anchor) was showing only MQM people firing what about the other side of the road.
I really don’t feel any difference between our all news channels. AAJ TV is just another news channel, with same issues, content and MASALA!!
Regards,
Muhammad Raheel
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