ARY News launched on December 26, 2004, ARY News (formerly known as ARY ONEWORLD) is a Dubai-based Pakistani news channel. It is a bilingual news channel, which broadcasts news both in English and Urdu. It is part of the ARY Digital Network and owned by the ARY Group. Its broadcast areas include Australia, Europe, Asia, India, Middle East, United Kingdom and United States. Its sister channels are ARY Digital, ARY Musik, ARY Zauk and ARY Qtv. In 2009 ARY ONEWORLD was re-branded and re-launched as ARY News.
COMPETITORS OF ARY NEWS
The main competitors of ARY News are GEO NEWS, Express News, AAJ News, DAWN News, PTV News, Dunya News and Samaa News. The main strength of ARY News is its current affairs program, which invites famous political leaders, analysts and journalists in daily talk shows. Prominent journalists of ARY News, which are its assets, include Javed Malik, Qurat ul Ain Hassan, Farah Farooq, Sadaf Abdul Jabbar, Kashif Abbasi, Wasim Badami, Iqrar ul Hassan and Asima Shirazi.
NEWS CONTENT ON ARY NEWS
The news content of ARY News is quite similar to the content aired from other news channels. But from a neutral perspective, ARY News doesn't take sides as far as political parties or leaders are concerned. At some point, it does feel as if ARY News is taking side of certain parties (PML (N) and PPP) in particular, but on a broader level, it gives a somewhat un-biased picture to the news events.
THE ARRIVALS – NEW CONCEPT ON ARY NEWS
ARY News is also showing a documentary by the name of The Arrival, which started airing from February 5, 2010. It talks about ancient history, pagan cults, secret societies and other important history related to Islam and other religions.
RE-BRANDING OF ARY ONEWORLD TO ARY NEWS
As far as the layout, graphics and the theme of ARY News are concerned, the re-branded ARY News is not as attractive as was ARY ONEWORLD. The reason being that ARY News uses dark colors which are quite shocking in nature and one cannot keep looking at the channel when the channel ID's and promos are running. Secondly, the news scroll bar at the bottom of the screen is quite hard to read as the font is quite thin and the letters are condensed, which creates a negative impact on the viewers. The red and orange color scheme looks similar to that of being used by the Indian news channel "Aaj Tak"
ARY NEWS – CURRENT AFFAIRS PROGRAMMES (Most Viewed)
OFF the Record
The program not only highlight the developments in the political sphere but is also a hard hitting talk show with 3 regular guests all with individualistic perspectives who field and dodge the stinging queries of Kashif Abbasi in his characteristic element.
Q & A
Q & A is a volatile political debate on the politics where PJ Mir takes analysts as well as players of the government and the opposition on board. The show puts leaders and experts in a Q & A Session to get the insights pertaining current and political scenario of the country.
Sawal Yeh hai
Sawal Yeh Hai is a volatile political debate on the politics of the province of Sindh. Taking analysts as well as players of the government and the opposition on board, Dr Danish probes into the direction and state of politics in the financial epicenter of the country and power games being played in the province and its impact on Pakistan.
11th hour
A hard hitting current affairs show in which Waseem Badami will provide in-depth analysis and perspectives on the most significant happenings of the day. The show will highlight the reasons and consequences behind the events and uncover the real truth.
Insight
This show puts light on Pakistan’s standing in the world with Javed Malik adding value with his International exposure providing an insight into the reactions and thinking of the world for the domestic, internal and international matters of Pakistan and their perception and impact worldwide.
ARY NEWS - INFOTAINMENT PROGRAMMES (Most Viewed)
Bakhabar Savera
The breakfast show that makes your mornings informative and enlightening. Sana Tariq plays hostess to this eclectic mix of political, entertaining, social and topical celebrities and provides an introspective look into their personal and professional lives.
Zimmedar Kaun
This show brings to the limelight issues of hardship being faced by the common man and makes a serious attempt to exposes the people responsible for it.
The Arrivals
A ground breaking documentary based on conspiracy theory, that will reveal the undeniable truth of the world domination by Antichrist forces and the Islamic beliefs relating to the end of times. It will discuss the signs of arrival of Antichrist (Dajjal), Imam Mehdi and Jesus Christ.
Criminals Most Wanted
A program that highlights and searches of the most wanted criminals of our country. Going on for years it is reputed.
E – Masala A weekly round–up of events and gossip from the world of glamour and entertainment. The show encompasses film releases, album launches, celebrity profiles, tributes and other news making events of the entertainment world.
Loose Talk
One of the most known satires on television “Loose Talk” comes on ARY NEWS with Anwar Maqsood and ARY News. The show focuses on current political and social issues in Pakistan where Moin Akhtar varies its character in every episode portraying common men of our society.
CONCLUSION
ARY NEWS has to go a long way if they dream of competing with other news channels with the likes of GEO, DUNYA, SAMAA, EXPRESS and AAJ. They have to make some of their programs from all categories take top of the mind approach among their viewers. For instance everybody knows about Bakhabar Savera but they don’t really recall other program of ARY NEWS other than the ones hosted by PJ Mir, Kashif Abbasi and Javed Malik.
ARY NEWS has been running many programs, which are, in my opinion, a waste of their resources but still they are popular and most viewed among the masses. To increase their brand image and create a unique selling proposition, ARY NEWS should produce programs like THE Arrivals, which talk about different non-political ideas, which can give ARY NEWS an edge over others….
Regards,
Muhammad Raheel Rauf
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