ARY NEWS IN THE RACE OF NEWS AND SITUATION

There was a time in Pakistan when entertainment, news and culture all was summarized in a 3pm to 1am package on PTV and then Geo News came into being and everything changed.

Pakistan is the only country where we have news channel almost 20 times more than that of entertainment. ARY is said to the 2nd Pakistani news channel launched on air when Geo was already a brand name. It was difficult to compete with a name which was everywhere but they failed miserably because the name wasn’t good enough for Pakistanis, ARY ONE WORLD.

It was difficult to digest a news channel for a highly uneducated nation which doesn't even have news in its name. It did affect them the result was ARY ONE WORLD turned to ARY NEWS finally.

ARY news is not known for their biased approach. They have quit a balance among those who are running the show. Examples are some talk show hosts from Mazhar Abbas to Dr. Danish and from Kashif Abbasi to the new President himself Dr. Shahid Masood, balance has always been the key for ARY.

It wasn't very easy to compete with the best there was, but Dr. Masood played an important role starting shows like “End of Times” and “Hidden Truth” and there was only better to follow, his show “Views on News” was one of the most selling show on air. ARY kept growing with Kashif Abbasi and PJ MIR doing their jobs perfectly by keeping their target audience interested in their respective shows.

ARY has been labeled biased too, but with Dr. Masood going all against government they had PJ Mir who was totally a Musharaf’s agent, and even know when Kashif Abbasi has all issues with PPP and MQM there are Dr. Danish and Mazhar Abbas to calm MQM and PPP down.

With all going wrong in the country there is not much to support the government on, but considering the fact that the biggest media group blindly following the foot prints of FOX news ARY News is doing a good job not creating panic after a blast or making a breaking news out of nothing.

In Pakistan Media groups are in the race of breaking news like crazy, but considering the fact that two giants one following the FOX policy and other (Express News) backed blindly by the Zardari Government. ARY News is doing a good job by being a platform for every party to give their point of view.

Regards,

Danial Shaikh