Dhoom

Dhoom TV"Har Jaga, Har Waqt" is a Pakistan-based private Entertainment Satellite TV channel which uses PakSat-1 for its transmission and delivers general programming.

The channel is owned by Mr. Ilyas Shakir who is founder and CEO of the channel. Mr. Shakir also looks after the local newspapers such as Daily Qaumi Akhbar and Daily Riyasat published from Karachi. Besides that, two other weekly digests are also published i.e. Weekly Khawateen Digest and Weekly Qaumi Sports under the management of Dhoom TV.

The channel is prominent for telecasting current political affairs that prevail in Pakistan and also telecasts other entertainment programs that attract the youth class as well and also to those who are more inclined to current affairs programs and get a chance to take a break for entertainment to relief from normal tensions.

The channel at some extent very informative for the category of viewers’ class who enjoy the programs about the news of various records being held, actual and informative info for e.g. Dhoom Amazing News presented by Ms zainab khan and her other colleagues covering topics such as discoveries of Ancient places, various championship competitions being held around the worlds, innovations, events and other festivals as well. Below mentioned is the link to go through some features of amazing news coverage for the traditional dish made by 2200 chefs, and so are the other instances of the show which are shown on the channel.

Hence the channel is not less than to recognize as News-cum-Entertainment Channel.

However like other Pakistani channels it does possess some weak points such as the anchors are not that strong in communication skill/delivery and also appear less confident that what one finds on prime channels such as Geo, Duniya, ARY and Express. Therefore, the channel is not popular for any of the TV Talk-Show programs as telecast by others, hence, the channel also gains the less popularity comparing to others. For which the channel should improve not only its contents and but context as well. Above link feature is an enormous example of this fact because the contents and info were quite interesting but lack of a good delivery presentation somehow couldn’t have that strong and powerful impact.

Moreover, it is also noted that the channel does not produce news originated at its own, rather they are copied that have already been telecasted earlier by other channels and very rare news are produced which are originated by the channel itself, hence the channel does not gain the as popularity comparing to other TV channels.

Some other programs that are telecast by the channel including program Media Watch by Ms Roha Zaidi covering the news regarding availability of Mineral Resources tapped at various places, Hidden Truth through which some news on political affairs and incidents that had occurred in past projecting historical Wars incidents and information of Weapons & Artillery and occurrences of incidents such as 9/11, Iran-Iraq wars etc.

Besides that based on current political affairs that prevail in the country, a comic news program presented which projects various political personalities with cartoon features. This program is given the title Cartoono Ki Mehfil which strikes as a five minutes show with regular intervals during Short-Breaks intervals of other regular shows which explain the story behind the cartoon published in different newspapers on the politicians of country.

The channel also presents Karachi News which provides information regarding Welfare Trust run in the city by various philanthropists, NGOs covering the subjects such as environmental problems including health and hygiene factors, Sports, Athletes and academic news, financial aspects cover in assemblies.

However, it has been noted that Dhoom TV does not smartly handle the news being conveyed through Sub-Title. In this respect controversy noted as during the course of routine important news, the sub title presents the news of irrelevant subject, like while telecasting the programs on International politics movement, the channel shows the slide title appearing with news about the social/family disputes which given an impression of inconsistency.

Hence the channel is currently viewing acceptable and of course some of the good shows to its viewers, since it has to still come up with more creative ideas and concepts with a presentable deliberation of contents to compete with other competing local channels at the edge. As the channel needs to gain much more popularity and to be recognized if wants to be the part of rate race.

Regards,

Zahra Lallani