The main issue is that journalism became a branding exercise, and brands have longevity. People still trust what they hear on TV because there's this assumption that there's fact checkers in place and that news networks are legitimately competing to gain your trust.
Previously people used to see what is being said rather who is saying it. But now the scenario has changed and people focus more on who is saying and on which platform he or she is. Our yardstick has tremendously declined to a mere materialistic level showbiz which is “to biz u need to show”.
Today, it’s easier to have someone feed you news than employ journalists to go out and look for it because these opinion idols knows it well that today’s media works as a hypodermic syringe in the minds of the public.
For the public like this what is the difference between activism and journalism merely matters now and they don’t really bother to know or to explore the truth.
One day our so called media journalists take our attention to an issue from one side and in few days when they are told or they want, they totally change the mindset and thinking of these poor audience to an opposite side like in the recent case of the two brother killed in Sialkot.
Regards,
Muhammad Munib Lodhi
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