Media Nama highlighted the basic differences between the old news casting on PTV News few years back and the recent news casting on the satellite channels. The difference is quite prominent which has both the aspects i.e Positive and Negative.
One can see the difference in all the major aspects of news i.e news presentation which includes News Sets, Equipment, Anchors’ Wardrobe etc., news delivery, news content, body language of the news casters and much more. Even the title music of some news channel is very thrilling and sensational e.g Geo News as it was also used in the documentary.
If we go few years back when there was only one terrestrial channel PTV News, we don’t witness the above mentioned facts. In addition to that, the news content was very sophisticated and was only revolving around the present government that people mostly called it ”Sadarnama” instead of ”Khabarnama”. But nowadays, satellite channels cover every single news that is happening around you like political, business, entertainment, sports, law and order etc. and provide the masses with each and every detail of a particular news. Also, they stuff the news with a lot of unnecessary sensation in order to capture most of the audience so that the channel gets more popularity which transforms into better gallop ratings, more commercials so ultimately more revenue to the channel. Another trend has started couple of years back which is that the serious news is presented in a funny or entertaining way by putting some funny background music or song on the news e.g Shoaib Sania Marriage News, News of Zardari shaking hands with Sarah Palin and not letting go of her hand etc.
Unfortunately, one most negative aspect of the satellite channels is that they mostly focus on the negative news or only the negative side of the news. But there are so many positive things in Pakistan which the documentary revealed in the last few minutes where it showed Pakistan rankings in the globe which were mostly in top 10 positions in the fields of salt mines, railways, mountain range, ports and much more, and few of those were new to me.
In the end, I would like to conclude by saying that both PTV News and satellite channels news approach in incorrect. They both need to be moderate in the sense that PTV News should not only be focused to the positive and government news but also focus on all the unpleasant news that is happening in the country but unfortunately this cannot happen because it is against the PTV Policy. On the other hand, the satellite channels must tone themselves down a little bit and focus more on the positive side of the news and Pakistan as well.
Regards,
Syed Muhammad Danish
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