Media nama-tab or ab is the comparison of the today’s media and the media at the time of 1990s. It was divided into two parts; one depicting the media at the time of 1990s whereas the second part was showing the media to date.
it started with the color tone, followed by the national anthem and NTM logo and then advertisement of tapal tea, after which the News aired at 9:00 pm started. The graphics used were very simple and the background music was soothing to the ears. The newscasters were in formal attires with impressive pitch and tone. News were simple and portraying calm and serene image of Pakistan.
The second part showed the situation of news channels of today, which starts with a roaring background music, dynamic graphics, rich color palette. News casters are well dressed but mostly with fretful tone and pitch and always starting with breaking news.
The whole scenario gives the clear image of the race of earning TRPs, as today viewers have a number of options of flipping the channels, where as it was not the case in the time of 90s.
Most of the channels are trying to attract the news with glamour and beauty of the newscasters and every next second giving a breaking news, to make the audience stick to their channel.
Regards,
Roshni Zahid
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